Insights
Ethical investing, transparency and business impact with Pathfinder
Collectively Podcast - Purpose-led business and marketing
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences!
In this episode Marijke and Monica talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager. Pathfinder is all about ethical investing, using a framework, based on their principles, to filter out which investments to avoid and which to select.
Pathfinder is a great B Corp example of trailblazing in an industry often defined by profit yet outperforming through purpose.
Lily shares more about ethical investing and helping Kiwis grow their wealth and well-being in a way that is beneficial to all - people, planet and animals.
Visit mindfulmoney.nz to check what your fund is invested in
Pathfinder Product Disclosure Statement
Pathfinder Asset Management Limited is the issuer of the Pathfinder KiwiSaver Plan and Pathfinder Investment Funds. Product Disclosure Statements for the offers are available here. Learn more about how we invest ethically by reading our Ethical Investment Policy here. Past performance is no guarantee of future returns. We encourage all investors to seek financial advice prior to making investment decisions.
Listen to the full discussion:
